Brand Storytelling

Freepik. AI image generator. “Create a photo of Billie Eilish and Ralph Lauren together Midjourney” prompt. “Design a clothing collection that combines Ralph Lauren fashion with Billie Eilish’s aesthetic” prompt. Freepik. https://www.freepik.com/pikaso/ai-image-generator?style=noStyle&sign-up=google

Midjourney. Explore AI-generated images. “Create a photo of Billie Eilish and Ralph Lauren together Midjourney” prompt. https://www.midjourney.com/explore?tab=top

Thought Leadership

Claude AI. (n.d.). “What are ESG issues that align with the Ralph Lauren brand” prompt. Claude AI.

Clean Clothes Campaign. (n.d.). Waste and pollution in the fashion industry. Clean Clothes Campaign. https://cleanclothes.org/fashions-problems/waste-and-pollution

Earth.Org. (2022, January 13). Fast fashion’s detrimental effect on the environment. Earth.Org. https://earth.org/fast-fashions-detrimental-effect-on-the-environment/

Infographic

Ralph Lauren Corporation. (2024). Citizenship & sustainability. Ralph Lauren Corporation. https://corporate.ralphlauren.com/citizenship-and-sustainability

SWOT

Statista. (n.d.). Most listened-to artists on Spotify worldwide. Statista. https://www-statista-com.libproxy1.usc.edu/statistics/1032826/spotify-artists-monthly-listeners-worldwide/

The Big Marketing. (2025). Polo Ralph Lauren marketing strategy. The Big Marketing. https://thebigmarketing.com/polo-ralph-lauren-marketing-strategy/

World Economic Forum. (n.d.). Polo Ralph Lauren Corp. World Economic Forum. https://www.weforum.org/organizations/polo-ralph-lauren-corp/

Yahoo Finance. (2023, October 16). Decoding Ralph Lauren Corp. (RL): A SWOT analysis. Yahoo Finance. https://finance.yahoo.com/news/decoding-ralph-lauren-corp-rl-050951446.html

Creative Brief

Canvas Business Model. (2024, October 2). Ralph Lauren target market. Canvas Business Model. https://canvasbusinessmodel.com/blogs/target-market/ralph-lauren-target-market?srsltid=AfmBOoqFiL7dHoHsSs6i-X4fEgH5qZtai6ZTldDIbLMY5JLUW8pcQru9