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Left Caption: Can you guess what’s coming? 👀

Right Caption: The Birds of Feather collection is here. Shop the drop online at RalphLauren.com.

Left Caption: Don’t miss out. The Eilish flatcap only available online.

Right Caption: Billie Elish x Ralph Lauren. The collaboration we didn’t know we needed.

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Blog Post

From Runway to Reality: Billie Eilish Reimagines Ralph Lauren Classics

When we all fall asleep, where do we go? To RalphLauren.com, where Grammy-award winning artist Billie Eilish has reimagined the iconic American brand through the “Birds of Feather” collection inspired by her music video. 

A New Era

At Ralph Lauren, we’ve always celebrated the sleek American, preppy aesthetic. In this new chapter, we are blending our roots with Eilish’s bold, edgy style to create a collection unlike any other and challenge conventional design boundaries while paying homage to the heritage we at Ralph Lauren built our legacy upon. The launch embraces a new bold direction for the company, showcasing how we’ve been around for over 50 years, but we will always aim to rewrite tradition and adapt to the times. 

The Essentials, Reimagined

From thermal long sleeves to cargo shorts, the collection balances comfort and sophistication. From the accessories with a touch of vintage charm, to corduroy flatcaps that can be dressed up or down (or just used to hide a bad hair day), each piece is a modern revamp of our classics.

At the center of the collection are Billie’s hand designed t-shirts. These shirts are truly special, hand-drawn from the visionary herself. Available in black, white, and grey, these shirts are elevated basics with a touch of unique flair in the design. See for yourself at RalphLauren.com.

Designed With Purpose

In the words of Billie, “Birds of a Feather. We should stick together.” These words capture what makes this collaboration so special –  these sustainably-made pieces are not just a trend for the moment, but will undoubtedly be a cherished wardrobe staple that will transcend seasons.

By creating a bridge between the classic Ralph Lauren American style and Billie’s contemporary self expression, each item is inspired by her vision, but made for yours. 

Shop the collection exclusively online.

*All content is for academic purposes only and in no way affiliated with Ralph Lauren.